Gretta van Riel is a serial entrepreneurship and social media influencer who has built companies like SkinnyMeTea, The 5th Watches, Drop Bottle, Hey Influencer, and many, many more. The Australian is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! She talked to Eric about her ventures as an entrepreneur, how influencer marketing changed her business, and how to become an influencer. Gretta first founded SkinnyMe Tea while working full time in an electronic marketing role at a print agency transitioning to digital agency. She'd had done a lot of detoxes available on the market at the time and was out of new healthy cleanses to try. What is Start and Scale? Foundr cooperates with Gretta Van Riel to produce the Start and Scale course. The course has significantly more than 100,000 students at this time, that is typically the most popular eCommerce course in the world. Unlike other eCommerce courses available on the market, this